Advice and answers from the Lucid Team

Our process

When starting a new project, the first thing most people want to know is how much it’s going to cost.

At Lucid, our philosophy is a bit different. Rather than focusing on how much something is going to cost, we prefer to find out as much as we can about the project so we can start a discussion about what an appropriate scope of work might be. We want to find out as much as we can about the people, their story and ethos, the potential market and competitors, and the size of the opportunity. We want to determine where we can best add value to the journey.

To use a common cliché, asking how much a website or branding job is going to cost is like asking “how long is a piece of string?”.

Working out a scope and budget is a two-way dialogue. It is our goal to set a budget that fits the client’s needs and expectations—while giving us the scope to produce fantastic results that meet (or hopefully exceed!) expectations.

If we have a budget that is too low, we will be limited in what we can do—likely resulting in mediocre work leaving the client disappointed, and our team feeling like we could have done better.

If we work with a budget that is too high, even if we produce an absolutely outstanding result, the client could well struggle to get a decent return on their investment.

The balance is somewhere in between.

How do we scope and price?

We like to know as much as we can about our client’s business, the business model, the medium and long-term goals and aspirations, and what they are selling. We like to know a bit about the future plans and where they are heading.

We’re passionate about helping our clients succeed and the more we are able to live-and-breathe their world, the better work we can deliver.

We typically ask new clients what their ideal budget is from the outset. This helps us to determine the scale and scope of the project and gives us somewhat of an indication of the client’s expectations.

If we feel the budget is too high or too low or that the budget doesn’t seem to fit with the desired outcomes, we can discuss this from the outset.

We will then start a conversation so we can begin to ballpark rough price ranges for the various phases of the project.

This process saves considerable time in quoting and helps educate the client to provide a better understanding of the process, what might be involved, and how much things might cost.

During this early discussion, we start to narrow down and refine the scope, clarifying the nice-to-haves, the must-haves, and the non-essentials. Once ballpark figures are associated with various aspects of a project, it starts to become clearer what is possible and what is within the scope of the project and budget—and what might be out of reach or simply unnecessary for the first phase.

Once we narrow down an appropriate ballpark budget, we put together a formal quote.

This forms the next phase of the conversation, and we are happy to adjust and revise quotes—adding or stripping back tasks as needed—to nail down the final budget and scope of the project.

Finding the ideal fit

It is really important to us that we work with budgets that are fair. It is our desire to produce beautiful work while meeting the needs and expectations of our clients where they’re at—whether just starting out or are already wildly successful.

Interested in working with us on your next project? Get in touch.

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