One of the drawbacks of using CNAMEs in DNS, is that it is invalid to specify a naked domain as a CNAME. Therefore, given that you are configuring the domain example.com, you may use a CNAME for www.example.com, subdomain.example.com, etc. but not for example.com itself. Often, Landed sites will use the subdomain www, however it is generally preferable to have the naked domain also point to the same site.

This is an issue many services share with Landed, and thankfully there is a way around it. If you do use a www subdomain, you can use a service like wwwizer to redirect requests for the naked domain, to the www subdomain.

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